Limited edition

HINATA Legendary Organic Matcha by Takeshi-san

200.00€
/
  • ⛰️ Unique terroir
  • 🍭 Sweet taste

Matcha rare, sculpted by the soul and hands of a master artisan, where each sheet tells a story of enthusiast, de tradition andexcellence.

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Order today and receive it on Wednesday 21 October
Pairs well with
Kumikomatcha
HINATA Legendary Organic Matcha by Takeshi-san
200.00€

Ils nous font confiance

Noté 4.9/5 based on +4000 reviews

Superb experience

This legendary matcha is truly incredible!

Thank you for constantly surprising us, here with an exceptional non-bitter matcha, with rich flavors offering mastery and a beautiful organoleptic harmony!

Alex V.
For a special occasion!

I savored it when I got home after leaving the maternity ward, a creamy, gentle matcha, with a briny seaweed flavor, almost marine. You can sense the delicacy of the roasting process, with almost no bitterness.

Renan G.
Excellent

Excellent matcha, light roasted flavor, with hazelnut notes that remind me a lot of coffee. No bitterness, regardless of the matcha dosage, no marine taste, a delicious acidity that spreads throughout the mouth and acts on the taste buds at different stages, lasting a long time.

Simona M.
Superb experience

This legendary matcha is truly incredible!

Thank you for constantly surprising us, here with an exceptional non-bitter matcha, with rich flavors offering mastery and a beautiful organoleptic harmony!

Alex V.
For a special occasion!

I savored it when I got home after leaving the maternity ward, a creamy, gentle matcha, with a briny seaweed flavor, almost marine. You can sense the delicacy of the roasting process, with almost no bitterness.

Renan G.
Excellent

Excellent matcha, light roasted flavor, with hazelnut notes that remind me a lot of coffee. No bitterness, regardless of the matcha dosage, no marine taste, a delicious acidity that spreads throughout the mouth and acts on the taste buds at different stages, lasting a long time.

Simona M.
Superb experience

This legendary matcha is truly incredible!

Thank you for constantly surprising us, here with an exceptional non-bitter matcha, with rich flavors offering mastery and a beautiful organoleptic harmony!

Alex V.
For a special occasion!

I savored it when I got home after leaving the maternity ward, a creamy, gentle matcha, with a briny seaweed flavor, almost marine. You can sense the delicacy of the roasting process, with almost no bitterness.

Renan G.
Excellent

Excellent matcha, light roasted flavor, with hazelnut notes that remind me a lot of coffee. No bitterness, regardless of the matcha dosage, no marine taste, a delicious acidity that spreads throughout the mouth and acts on the taste buds at different stages, lasting a long time.

Simona M.
Superb experience

This legendary matcha is truly incredible!

Thank you for constantly surprising us, here with an exceptional non-bitter matcha, with rich flavors offering mastery and a beautiful organoleptic harmony!

Alex V.
For a special occasion!

I savored it when I got home after leaving the maternity ward, a creamy, gentle matcha, with a briny seaweed flavor, almost marine. You can sense the delicacy of the roasting process, with almost no bitterness.

Renan G.
Excellent

Excellent matcha, light roasted flavor, with hazelnut notes that remind me a lot of coffee. No bitterness, regardless of the matcha dosage, no marine taste, a delicious acidity that spreads throughout the mouth and acts on the taste buds at different stages, lasting a long time.

Simona M.

The Benefits of Matcha

Fuel your day with energy

Promotes focus

organic farming

rich in antioxidants

Consistently high-quality matcha

la feuille de thé

  • Manual Selection: Only the most perfect leaves are selected, one by one, to guarantee an exceptional tea.
  • Meticulous Roasting: The leaves are heated on a table specially designed for this process. Every 10 minutes, the tea is tasted to compare its flavors and stop roasting at the exact moment when all its notes are revealed.
  • Perfect Preservation: Thanks to a moisture content reduced to 3 %, well below usual standards, this matcha retains all its freshness and aromas longer.

A treasure of craftsmanship, signed Takeshi-san

At the crossroads of millennia-old tradition and innovation, HINATA Legendary Matcha is a work of art created by Takeshi-san, master artisan of flavor, whose hands sculpted every step to elevate the essence of matcha. HINATA Legendary Matcha is a sweet and umami composition containing 90% Okumidori cultivar and 10% Samidori cultivar. This blend delivers perfect harmony, with incomparable roundness and length on the palate.

In the world of tea, some cultivate leaves. Takeshi-san cultivates emotions. A child of the hills of Nishio, he grew up in a home where respect for the land was a daily ritual. But his genius lies elsewhere: in his ability to capture the perfect balance between intensity, sweetness, and length on the palate. No industrial process could imitate what Takeshi-san does. Each lot is tasted, adjusted, and refined until it reaches an almost obsessive precision. This is how he earns his title of artisan of flavor, a title that reflects both his respect for tradition and his ambition to push its limits.

In the Miyazaki region, in a rich, sun-drenched terroir nicknamed “Cha-Usu-Baru”, Takeshi-san, a third-generation master artisan, has always been guided by a single quest: to create a tea capable of touch people.

It all starts with a question
When Takeshi-san was young, he tasted a cup of tea that left a deep impression on him. It was a tea with an aromatic richness and depth he had never forgotten. "How can I produce an even better tea?" he wondered. This quest for perfection became his driving force.

A major decision
At the time, tea production in Japan was facing challenges: competition from Chinese teas, mass-produced at lower cost, and plummeting selling prices. Producing quality tea seemed to be a losing proposition from the start.

Rather than give up, Takeshi-san made a bold choice: abandon the production of Sencha, a traditionally enjoyed tea, to devote himself to matcha, whose demand was soaring.

Switching to organic: a colossal challenge
Shortly after he began producing matcha, a technical incident almost ruined his efforts. Harmful substances from the machines were detected in his tea. His entire harvest was returned, and he had to suspend operations. It was a turning point: a customer suggested he produce organic matcha. With no real alternative, Takeshi-san decided to venture into organic farming, even though he had neither the experience nor the means to buy organic fertilizers. The early days were catastrophic. Insects overran his plantations, the leaves fell, and his tea plants seemed doomed. He had hit rock bottom.

The turning point
One day, Takeshi-san understood that the problem came from the soil. Drawing on the advice of an expert nicknamed "the God of Soil", he adopted ancient, natural farming techniques, such as working in harmony with the cycles of the moon.

The results were spectacular: in a short time, his plantations regained their vitality. The tea plants, once sick, now produced robust and aromatic leaves.

The long-awaited success

It was after four years of intense effort that Takeshi-san finally rediscovered that very special flavor he had been seeking since the beginning. This matcha, with deep and balanced aromas, was presented at the G7 summit and is a double medal winner (AVPA Gold 2023 and Silver 2024 medals).

Takeshi san created a comic book illustrating his journey.

From the very first sip, HINATA Legendary Organic Matcha reveals a unique aromatic profile.

  • A delicate roasted flavor: a comforting sweetness, balanced by a gentle toasted intensity reminiscent of the warmth of a wood fire.
  • Delicate notes of white chocolate, both subtle and captivating, bring an incomparable indulgent depth.
  • An exceptional lingering finish: each sip leaves a velvety sensation, with aromas that evolve and linger for a long time.

While it is delicious when prepared traditionally, this matcha reveals its full intensity as a matcha espresso, a concentrated version that elevates its complex flavors and creamy texture.
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Back in France, my passion for authentic matcha tea inspired me to create Kumiko Matcha.

Kumiko, which means "eternally beautiful," symbolizes this quest for harmony and presence. To find out where to buy the best organic matcha tea with full traceability, look no further. Every year, I visit our partner farmers in Japan, building direct relationships with those who grow this green treasure with passion and respect.

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